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J

Jaykel

Marketing Specialist with 5 years of experience in digital campaigns

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Managua, Managua Department, Nicaragua
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Competencies

Digital MarketingAdvanced

Designed and implemented online marketing strategies including SEO, SEM, and content marketing.

Social Media ManagementAdvanced

Managed and grew social media channels, creating content calendars and engaging with followers.

Content CreationIntermediate

Developed marketing content for various platforms, including blogs, emails, and advertisements.

Project CoordinationIntermediate

Collaborated with teams to plan and execute marketing projects on schedule.

Education

High School bachelor
David Douglas High School

Summary

Results-driven marketing specialist with expertise in digital campaigns, social media, and content creation, with over five years of experience.

Key Achievements

  • Led the development and execution of integrated marketing campaigns across multiple channels.
  • Managed social media accounts, increasing engagement rates by 30%.
  • Coordinated with cross-functional teams to enhance brand visibility and customer outreach.

Experience

Intake Balance transfer Specialist

Sitel (Capital One)
November 2009 - May 2011

Handled client intake financial inquiries with empathy and professionalism, Guided financial education to the members with the BT (Balance transfer) offers, Managed high-volume calls efficiently

Sitel (Capital One CORE)
September 2011 - July 2018

Managed client intakes with accuracy and strong communication skills, Ensured precise record-keeping, Resolved disputes professionally, Collaborated with teams to enhance client outcomes

Sitel (Equifax)
August 2018 - March 2021

Managed client intakes with accuracy and strong communication skills, Resolved disputes professionally, Collaborated with teams to enhance client outcomes, Sales and member services

Foundever (UnitedHealthcare)
July 2021 - July 2025

Progressed from Customer Care Advocate to Mentor and Subject Matter Expert (SME), Provided expert support to agents, trainers, and coaches, Assisted in training over 140 new hires, Optimized workflows and ensured policy adherence, Specialized in handling complex insurance cases, Managed claims and authorizations, Delivered high-quality customer service to retired members and individuals with disabilities

Skills

Digital MarketingSocial Media ManagementContent CreationProject Coordination
Published on CazVid - May 17, 2026
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