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Digital Marketing Professional at Voice of Healthcare
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Competencies
Expertise in designing and executing comprehensive digital marketing campaigns across multiple channels.
Proficient in managing and optimizing ad campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
Skilled in creating engaging posts, banners, and ad content tailored to target audiences and campaign goals.
Capable of analyzing campaign performance using tools like Google Analytics and Google Tag Manager to enhance results.
Knowledgeable in optimizing content and campaigns to improve search engine rankings and visibility.
Education
Summary
Results-driven digital marketing professional specializing in multi-channel advertising, content creation, and analytics. Proven ability to manage dynamic campaigns, optimize performance, and enhance brand presence.
Key Achievements
- Successfully managed and optimized multi-platform paid advertising campaigns, increasing engagement and conversions.
- Designed and implemented engaging content strategies to promote healthcare services, enhancing brand visibility.
- Gained comprehensive hands-on experience in SEO, SEM, SMM, and analytics tools, supporting data-driven marketing decisions.
- Led digital marketing initiatives independently for freelancing projects, managing campaigns across Google, Meta, LinkedIn, and more.
- Interned at White Globe Web, acquiring foundational skills in digital marketing disciplines and campaign monitoring.
Experience
Intern - Digital Marketing
Gained hands-on experience in all key areas of digital marketing, including SEO, SEM, SMM, email marketing, and content marketing.. Ran Facebook and Instagram ad campaigns and monitored performance metrics.. Learned how to analyze website traffic using Google Analytics and apply insights to improve campaigns.. Managed Google Ads campaigns across Search, Display, and Performance Max for lead generation and brand awareness.. Planned and executed Facebook and Instagram ad campaigns focused on generating leads, website traffic, and engagement.. Developed monthly content calendars and managed organic social media posting on Facebook, Instagram, and LinkedIn.. Tracked website performance and lead generation using Google Analytics 4, Google Tag Manager, and Meta Pixel.
Freelancing
Independently managed and optimized multi-channel paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, Spotify Ads, YouTube Ads, and WhatsApp Marketing.. Handled a monthly advertising budget of approximately ₹10 lakh, ensuring efficient allocation and maximum return on investment across campaigns.. Led a team of 3–5 designers, content creators, and marketing executives, coordinating campaign planning, execution, and reporting.. Executed end-to-end marketing campaigns for events, webinars, podcasts, virtual sessions, and brand awareness initiatives.
Assistant Manager - Digital Marketing
Managed and executed multiple paid campaigns across platforms like Facebook, Instagram, and LinkedIn.. Designed and created engaging content (posts, banners, and ads) to promote hospital services.. Tools used (Google Ads, Meta Ads Manager, Canva, SEMrush)