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Guillermo

Head of Operations

Contact

Gustavo A. Madero, Mexico City, Mexico
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Competencies

3PL Governance

Demonstrated experience with 3PL Governance.

SLA & KPI Management

Demonstrated experience with SLA & KPI Management.

Cost Optimization

Demonstrated experience with Cost Optimization.

Geo-Fencing & Polygon Strategy

Demonstrated experience with Geo-Fencing & Polygon Strategy.

Control Tower

Demonstrated experience with Control Tower.

Education

Doctor of Business Administration (DBA)
Universidad Humanitas
2025 - 2027
Master in Business Administration (MBA)
Universidad Tec Milenio
2014 - 2015
Industrial Engineer
Universidad TecMilenio
2010 - 2013
Director Técnico en Fútbol Profesional
Federación Mexicana de Fútbol
2008 - 2010

Summary

Head of Operations open to new opportunities

Experience

Last Mile Ecommerce & Performance Manager

SHEIN Mexico
Jul 2025 - Present

Directed nationwide last-mile operations across Mexico managing +1.5M weekly shipments and five 3PL partners.. Improved Delivery Success from 87% to 95% and reduced DNR from 0.93% to 0.13%.. Designed and deployed a polygon-based delivery strategy reducing lead time by 1.3 days nationwide.. Reduced average delivery cost by 30% ($30.00 to $21.00 MXN) through localized supplier optimization.. Governed SLA compliance, performance analytics, and penalty enforcement across all 3PL providers.

Regional Last Mile Supervisor

Mercado Libre
Jul 2024 - Jul 2025

Led Last Mile operations across Mexico City, State of Mexico, and Hidalgo.. Improved fleet utilization (+10% LM) and increased delivery success by 2.1%.. Reduced cost per package by 57% through motorcycle delivery model implementation.. Optimized cross-dock operations and forecasting alignment to protect SLA compliance.. Strengthened team engagement achieving 90% employee satisfaction.

National Sort Center and Last Mile Operations Manager

Alibaba Cainiao Mexico
Oct 2023 - Jul 2024

Directed national sort center and last-mile operations across multiple states in Mexico overseeing high-volume cross-dock performance and Control Tower governance.. Led Control Tower team to monitor and enforce KPI compliance.. Designed operational layouts improving flow efficiency and reducing processing time.. Improved national delivery success rate to 95% across multiple regions.. Reduced crossdock early departure delay by 1 hour.. Led multi-state expansion initiatives and launched new operational services.

Regional Operations Manager

iMile Delivery Services Mexico
Jan 2022 - Apr 2023

Opened and scaled Bajío region operations.. Led multi-state last-mile execution across Querétaro, Guanajuato and San Luis Potosí.. Built multidisciplinary teams and negotiated supplier contracts.. Implemented operational optimization and KPI governance frameworks.

Sr. Industrial & Field Engineer

FedEx Mexico
Feb 2018 - Dec 2021

Led engineering oversight across 11 distribution centers nationwide, collaborating with U.S. Engineering teams to optimize last-mile routing models and station operational systems.. Designed and implemented route balancing and facility optimization strategies to improve logistics efficiency and reduce processing cycle times.. Developed and executed sort operation improvement projects, increasing system reliability and minimizing operational disruptions.. Built business cases and conducted capacity planning analysis (fleet, workforce, infrastructure) to support national operational objectives.. Tracked and aligned station KPIs to ensure compliance with Mexico’s performance targets.

Skills

3PL GovernanceSLA & KPI ManagementCost OptimizationGeo-Fencing & Polygon StrategyControl Tower
Published on CazVid - Sep 8, 2026
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