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Competencies
Demonstrated experience with Marketing Strategy.
Demonstrated experience with Business Development.
Demonstrated experience with Consumer Insights.
Demonstrated experience with Market Analysis.
Demonstrated experience with Data Analysis.
Education
Languages
Experience
Account Manager
Managed client and creative communications to ensure alignment and project success., Developed and optimized workflows for email marketing campaigns to enhance efficiency and performance., Analyzed key performance indicators (KPIs) and campaign analytics using Klaviyo to assess and improve email marketing outcomes., Utilized Klaviyo as the primary platform for email communication management and campaign execution., Monitored and analyzed sales KPIs through Shopify to inform strategic product decisions and drive business growth.
Digital Marketing Manager
Developed and implemented the digital strategy for social networks and e-commerce platforms to drive engagement and sales., Designed and optimized workflows for email marketing campaigns, ensuring efficiency and effectiveness., Monitored and analyzed KPIs and campaign performance using tools such as Facebook Insights, Google Analytics, and HubSpot for social media and email marketing., Crafted tailored social media strategies for exclusive brands, including Apivita and Couleur Caramel, to strengthen brand presence and achieve business objectives., Mentored, trained, and supervised a creative team, fostering their growth and ensuring successful execution of campaigns and measurable results.
Marketing Manager
Achieved a 10% increase in lead generation through targeted digital campaigns aimed at attracting new talent., Analyzed and monitored campaign performance metrics using Facebook Insights, Google Analytics, and CRM tools to optimize results., Played a key role in designing and executing internal team-building initiatives to foster collaboration and engagement., Mentored, trained, and guided a creative team, enabling their professional growth and ensuring the successful execution of campaigns with measurable outcomes.
Marketing Manager - Delivery
Achieved a 50% sales increase in the Food Delivery section by leveraging insights from consumer behavior data., Drove a 95% sales increase in the Coffee Shops and Bakery section through targeted strategies informed by consumer behavior analysis., Improved consumer satisfaction by 35%, as reflected in sales growth, revenue, and ROI over the course of a year., Managed the annual marketing department budget at a nationwide scale, ensuring effective allocation of resources., Oversaw CRM communications using platforms such as Clevertap to enhance customer engagement., Conducted data analysis using digital tools like Google Data Studio and Tableau to guide strategic decision-making.
Marketing Coordinator - Delivery
Achieved 100% visibility in Southern Honduras and 50% visibility in southern Tegucigalpa through strategic marketing campaigns and a targeted launch., Drove 15% to 25% growth in in-app advertising revenue via a Sales Marketing Program., Secured 90% of the nationwide market share through strategic alliances with high-impact businesses, resulting in consistent monthly revenue growth., Developed data-driven brand strategies that increased monthly sales by 15% to 20%., Led branding initiatives internally and externally to strengthen brand identity and market presence.
Digital Strategist
Achieved 100% nationwide visibility through the creation and execution of impactful digital campaigns., Led the digital transformation of the business by introducing social media platforms and digital subsidiaries., Directed the company’s digital communications strategy to enhance client engagement and satisfaction., Built digital brand awareness by launching and managing new social media channels., Developed and implemented a comprehensive digital strategy to strengthen brand visibility and awareness.
Account Executive
Launched campaigns for major brands in the region., Launched three new dairy products regionally for the mass consumer market.