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David

Data Analyst with 5+ years in Market Research

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Guadalajara, Jalisco, Mexico
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Competencies

Data AnalysisAdvanced

Expertise in analyzing complex datasets to extract meaningful insights supporting business objectives.

SQLAdvanced

Proficient in writing queries for data extraction and manipulation within relational databases.

Data VisualizationIntermediate

Skilled in creating dashboards and visual reports using tools like Tableau and Power BI.

Statistical AnalysisAdvanced

Applied statistical methods to interpret data trends and support hypothesis testing.

Education

Bachelor’s Degree
University of Guadalajara

Summary

Experienced Data Analyst specializing in market research, data analysis, and visualization. Proven ability to deliver actionable insights that support strategic decision-making within competitive industries.

Key Achievements

  • Led data collection and analysis for multiple market research projects, supporting product development strategies.
  • Designed and implemented dashboards that improved data reporting efficiency by 30%.
  • Collaborated with cross-functional teams to deliver actionable insights and enhance decision-making processes.

Experience

Vice President of Strategy & Operations

PersistIQ
2022 - Present

Overseeing operating cadence, performance management, and cross-functional execution across Sales, Customer Success, Marketing, Product, and Operations., Designed and led a company-wide operating model with clear KPIs, forecasting, and accountability across business units., Improved customer retention by 20% by restructuring renewal processes, customer health tracking, and proactive intervention plans., Oversaw budgeting, cost discipline, and performance reviews tied to revenue and operational outcomes., Partnered closely with Finance and leadership to monitor performance, risks, and corrective action plans., Built scalable processes and automation to increase efficiency without increasing headcount., Led executive reporting, weekly performance reviews, and strategic planning cycles.

Regional Director, Business Development & Operations (LATAM)

Skidata AG
2015 - 2020

Oversaw regional business performance across multiple markets, increasing market share by 40%., Managed distributor and partner relationships, aligning local execution with global standards and brand requirements., Worked directly with ownership groups, partners, and HQ on strategy, financial performance, and long-term planning., Identified market-specific opportunities, risks, and operational gaps, translating insights into action plans., Supported regional staffing, partner capability development, and operational readiness., Played a key role in new market entries and expansion initiatives.

Director of Development & Commercial Operations

Grupo Alva Hotels
2014 - 2015

Led commercial and operational strategy across a national hotel portfolio., Improved property-level revenue and profitability through standardized pricing, sales, and operational processes., Worked closely with hotel leadership teams to align budgets, forecasts, and execution plans., Achieved 15% year-over-year revenue growth through stronger commercial discipline and partnerships., Managed and developed a cross-functional team of 30+ across sales and operations.

Brand Manager

Royal Resorts
2012 - 2013

Supported brand performance and revenue growth across multiple resort properties., Led cross-property marketing and partnership initiatives tied to occupancy and guest experience.

Business Process Analyst

Hewlett-Packard
2007 - 2012

Led Lean Six Sigma projects delivering $600K+ in annual cost savings., Managed operational workflows across cross-border logistics and service teams.

Skills

Data AnalysisSQLData VisualizationStatistical Analysis
Published on CazVid - May 17, 2026
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