Chloe

Lead full-funnel multi-platform campaign development and execution for film and entertainment clients across North American markets, managing budgets ranging from $1K–$750K (social, programmatic, OOH, TV, radio, etc.). Drive campaign optimization and creative iteration through performance analysis (using KPI’s), audience feedback, and trend forecasting. Direct campaign content and messaging, writing creative briefs and guiding execution to ensure cohesive brand storytelling and audience engagement. Present campaign strategies, performance insights, and data-driven recommendations to clients and stakeholders with clarity and confidence, effectively addressing complex questions and business objectives. Serve as a senior team leader by managing and training new hires, providing strategic and platform expertise across campaign execution, analytics, client strategy, and day-to-day team operations. Partner closely with designers, editors, media buyers, creators, and external vendors to deliver high-quality integrated campaigns across Meta, TikTok, Snapchat, Spotify, Letterboxd, Google, and Cineplex. Negotiate and manage strategic media and platform partnerships, securing high-value placements and innovative campaign opportunities

Collaborate & lead across cross-functional and international teams to develop and execute campaigns that drive trust and credibility of the ecolabel in North American markets. Lead influencer creator strategy in Canada, identifying and partnering with value-aligned creators to drive earned content and significantly reduce media costs through negotiation. Develop direction and execute digital content (SEO web copywriting, paid & organic social, etc.)

Developed tailored, audience-first digital strategies across paid, organic, and web channels informed by client objectives, behavioural insights, platform best practices, emerging trends, and cultural relevance to shape positioning, messaging, and creative direction. Translate performance data into clear insights and recommendations through monthly reporting, guiding ongoing strategy and optimization. Audit and optimized client social channels, increasing engagement, followers, and leads through trend-aware, platform-native content execution

Develop strategy to achieve business objectives (marketing channels & platforms, branding direction, and recommendations pertaining to client product/service portfolio). Content production (creative direction, videography, photography, editing, styling & more)