Arturo

Demonstrated experience with GoHighLevel (GHL).

Demonstrated experience with Zendesk.

Demonstrated experience with ClickUp.

Demonstrated experience with Notion.

Demonstrated experience with Calendly.

Provided executive-level administrative support to leadership, managing calendars, scheduling appointments, and coordinating meetings across the organization.. Built and maintained marketing automations and funnels to support lead generation and client acquisition efforts.. Administered the content calendar, planning and scheduling posts across channels to maintain consistent brand presence.. Managed contracts and transaction documentation, ensuring accuracy, completeness, and timely execution throughout each deal.. Oversaw client follow-up and relationship management, maintaining consistent communication throughout the client lifecycle.. Performed data analysis and financial analysis in Excel and QuickBooks, including expense tracking, account statements, and reporting to support leadership decision-making.. Processed and monitored payments and account statements, ensuring accurate financial records and timely reconciliation.

Directed end-to-end digital campaign operations — from creative brief to post-launch analysis — across paid and organic channels, ensuring brand consistency and maximizing conversion rates.. Developed executive-level KPI dashboards using Google Analytics and Meta Business Suite, translating raw data into strategic insights on ROI, audience behavior, and campaign performance.. Managed the full GHL CRM ecosystem: customer segmentation, automated follow-up pipelines, partner communication workflows, and data integrity protocols supporting business development.. Administered cross-channel content calendars via Google Sheets, coordinating weekly posting schedules for a consistent multi-platform brand presence.. Executed A/B testing frameworks on ad creatives and copy; applied optimization strategies that improved audience targeting and campaign efficiency metrics.. Led personalized CRM outreach campaigns to strengthen partner relationships and improve client retention benchmarks.. Provided bilingual (English/Spanish) communications oversight — translating and reviewing stakeholder correspondence and internal documentation.

Monitored real-time system dashboards and analytics platforms to ensure operational continuity, managing peak call volume and minimizing service disruptions.. Produced detailed incident logs and performance reports; escalated system and network issues to IT teams with full documentation for rapid resolution.. Coordinated distributed IT and leadership teams during high-traffic periods, maintaining service-level commitments across operational units.. Executed NOC testing, software system audits, and platform maintenance cycles; delivered status updates and technical support across departments.. Applied QA protocols to gather and process operational feedback, contributing to continuous improvement initiatives and operational standards.

Delivered comprehensive C-level executive support: strategic calendar management, travel coordination, communications oversight, and daily briefing reports.. Designed and maintained multi-dimensional KPI dashboards tracking operational performance, client activity, cost efficiency, and resource allocation — presented to senior leadership for strategic planning.. Administered CRM systems governing client profiles, affiliate records, inventory workflows, and sales pipeline integrity, maintaining high standards for data accuracy and executive reporting.. Prepared detailed financial reports covering cost analysis, budget variance, expense monitoring, and profitability projections to inform leadership strategy.. Identified operational bottlenecks through data analysis and implemented process improvements that reduced turnaround times and lowered operational costs.. Managed affiliate partnership programs: tracked performance metrics, prepared commission reports, and maintained structured communication protocols with external stakeholders.. Collaborated cross-functionally with finance, operations, and service teams to align resource deployment with organizational goals and growth targets.

Designed and executed strategic social media campaigns across Facebook, Instagram, Pinterest, and YouTube, significantly growing engagement KPIs and expanding organic audience reach.. Created high-conversion content for product launches and live webinars; tracked post-campaign performance and authored improvement reports for stakeholders.. Managed affiliate relationships including performance monitoring, commission tracking, and ROI analysis to optimize partner program efficiency.. Prepared data-driven performance presentations for leadership based on analytics findings and cost-efficiency assessments.

Building and maintaining web interfaces and small applications using JavaScript, HTML, and CSS as a junior frontend developer, translating client requirements into functional, responsive pages.. Designed and implemented marketing and sales funnels with automated workflows, connecting forms, landing pages, and CRM/email tools to streamline lead capture and follow-up.. Developed custom automation scripts to reduce manual work across client workflows, integrating third-party APIs and no-code/low-code platforms with JavaScript logic.. Collaborated directly with clients to scope, build, test, and deploy web-based tools, managing the full development cycle from requirements gathering to delivery.

Conducted comprehensive financial due diligence on residential and investment properties — assessing acquisition viability, structural risk, and market positioning.. Performed Comparative Market Analysis (CMA/comps) to determine accurate After-Repair Values (ARV) and develop competitive pricing strategies for acquisitions.. Built detailed profitability models including ROI projections, gross margin analysis, and cash flow forecasting to support executive acquisition decisions.. Managed full transaction lifecycles: contract coordination, timeline management, documentation preparation, and post-closing follow-ups.. Estimated rehabilitation costs and authored technical construction scopes and repair quotes to maximize project profitability and investor returns.. Oversaw active renovation budgets and project milestones to ensure alignment with financial targets and operational timelines.. Utilized InvestorLift, MLS, and Zillow for deal sourcing, underwriting, and investor presentation preparation.. Orchestrated communications among sellers, buyers, contractors, and internal teams to ensure seamless, on-schedule transaction execution.

Evaluated and quality-labeled LLM-generated outputs to improve coherence, factual accuracy, and technical reliability across multiple model iterations.. Designed advanced prompt engineering frameworks to stress-test and expand logical reasoning, creative, and instructional capabilities of AI models.. Applied systematic fact-checking and truthfulness assessment protocols to validate model output reliability and ensure data integrity.. Identified and mitigated algorithmic biases through ethical data monitoring, complying with international AI safety standards.. Categorized linguistic and logical concepts for supervised learning and RLHF training datasets; generated performance reports highlighting error patterns and recommending technical improvements.