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Ana
Strategy & Administrative Operations Director
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Competencies
Demonstrated experience with CRM Management.
Demonstrated experience with Database Management.
Demonstrated experience with Microsoft Excel.
Demonstrated experience with Microsoft Office.
Demonstrated experience with Google Workspace.
Education
Languages
Summary
Professional profile
Experience
STRATEGY & ADMINISTRATIVE OPERATIONS DIRECTOR
Managed CRM records and sales databases, ensuring accurate information for prospects, clients, properties, payments, commissions, and sales activity.. Monitored sales pipelines and followed up on leads, pending documentation, payment dates, and administrative requirements throughout the sales process.. Coordinated commercial operations for a team of more than 25 sales advisors and supported cumulative real estate transactions exceeding MXN $80 million.. Maintained communication with prospects and clients through email, WhatsApp, video calls, and digital channels.. Prepared quotations, sales documentation, presentations, reports, and internal tracking tools; monitored KPIs and sales performance using Excel and CRM data.. Coordinated information between sales advisors, management, clients, and administrative teams; developed and improved internal sales and administrative processes.. Supported recruiting, onboarding, and training and managed follow-up systems to ensure leads and pending tasks were addressed on time.. Worked independently in a remote environment while coordinating multiple priorities, deadlines, and stakeholders.
DIGITAL SALES COORDINATOR
Managed approximately 800 digital leads per month through the company's CRM.. Distributed incoming leads among 18 sales advisors and monitored their progress through the sales pipeline.. Updated CRM information daily and tracked lead response, customer follow-up, KPIs, databases, and sales performance.. Prepared recurring management reports to identify pending leads and opportunities requiring additional follow-up.. Coordinated communication between digital channels, sales advisors, and prospective customers and supported customers through digital channels and social media.. Helped maintain strong lead-response standards and contributed to the dealership achieving #1 national performance for more than one year.
FRANCHISE OWNER & OPERATIONS MANAGER
Managed daily administrative and operational activities, including staff schedules, customer service, inventory, suppliers, and internal processes.. Maintained business records, monitored sales performance, resolved customer and operational issues, and managed supplier communication and purchasing.