Alejandra - Marketing Specialist for Central America Caribbean CAM

Experiencia demostrada en Brand Activations.

Experiencia demostrada en Social Media Growth.

Lead strategic brand projects and activation development to strengthen positioning and performance regionally, overseeing Guatemala, Honduras, Panama, El Salvador and Colombia.. Standardized POP materials across 1,200+ service stations, reducing costs by 31% without compromising durability.. Managed the regional digital strategy, developing country‑tailored content and monitoring KPIs for growth, reach and engagement, achieving ~30% YoY social media growth.. Managed regional budget and optimized resources.. Effectively executed multichannel projects in coordination with agencies, vendors and influencers.. Supported loyalty initiatives aligned with regional strategic pillars.. Ensured regional synergy across five countries through cross‑functional collaboration, contributing to strategic objectives.. Led the evolution of digital platforms (corporate app and websites) to improve user experience and strengthen brand positioning.. Coordinated 500+ annual in‑store activations, driving loyalty and brand recognition.

Managed budget operations and implementation of regional digital strategies (Guatemala, Honduras, Panama, El Salvador and Colombia).. Created content for multiple digital channels aligned to regional strategic pillars.. Implemented a market‑specific PQRS handbook, reducing friction and improving social response/resolution times to a maximum of 48 hours.. Handled operational invoicing and regional budgeting for marketing projects in Central America and Colombia.

Supported the general management in key processes and competitive analysis.. Executed key processes efficiently and prepared executive presentations and reports.. Managed operational documentation and provided service to customers and suppliers.. Reduced administrative costs by 20% through process improvements and negotiations.

Advised consumer goods clients through data analysis and insight generation.. Analyzed KPIs (consumer trends, rotation and market share) and conducted pricing studies that helped increase a client’s market share by 8%. A distribution analysis also increased a brand’s presence by 20% in key areas where it previously lacked coverage.. Developed action plans and monitored results.. Presented insights to optimize portfolios, commercial execution and brand positioning.