Experienced designer and manager with a strong background in visual identity, product development, and team leadership. Skilled in innovative design solutions, client engagement, and process improvement across industries like textiles, furniture, and artisan crafts. Bilingual in English and Spanish.
Proficient in Adobe Creative Suite, SketchUp Pro, V-Ray, and Blender, applying tools for visual identity, 3D modeling, and rendering.
Experienced with Agile, Scrum, Kanban, Lean Management, and Design Thinking for overseeing multiple design and development projects.
Led design, visualization, and client support in product and space design, integrating cultural references and functional needs.
Collaborated with artisans, startups, and corporate clients in branding, training, and consultative roles to meet their specific needs.
FREELANCE DESIGNER
Commission-based projects for companies, institutions, and individuals., Illustration, branding, brand design, packaging, visual identity, graphic pieces, and consulting for startups in product development and market positioning.
AURA DESIGN LAB
Creative and strategic leadership in custom furniture design, commercial spaces, and product development., Responsible for design direction, 3D modeling, and visualization., Client support in functional and experiential design.
TELEPERFORMANCE
Customer service in English and Spanish., Issue resolution through active listening, empathy, and adherence to established protocols., Effective use of CRM tools and achievement of satisfaction and efficiency KPIs.
KEYTEX – Apparel Design and Textile Solutions SAS
General management of a textile company., Planning and oversight of garment production, achieving successful exportation of over 33,000 units., Led sales, personnel, supplies, logistics, and commercial partnerships., Developed internal processes and implemented an efficient production system.
High School Diploma
Continuing education program
Bachelor’s Degree
Master’s Degree
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Fluent in English and Spanish, ensuring effective communication across multicultural teams and clients.
ARTESANÍAS DE COLOMBIA – RISARALDA LAB
Design and production consultancy for artisans participating in a departmental program., Brand development, sales training, event and fair support., Trained over 100 artisans in tools for commercial strengthening.
DESIGN AND INNOVATION LAB – ARTESANÍAS DE CALDAS
Product design based on cultural references from the Caldas region for Expoartesanías 2016., Provided support and advice to artisans in brand identity, packaging, social media, distribution channels, product design, and development.
FENALCO CALDAS
Support and consultancy for microentrepreneurs in business development., Creation of informational materials and design of promotional graphic content for events.
