Amara - SEO Specialist with 3+ years in Digital Marketing and Search Optimization

Expertise in optimizing website content, meta tags, and structure to improve search engine rankings and user experience.

Proficient in identifying high-impact keywords to drive targeted organic traffic and enhance content strategy.

Skilled in refining website content to maximize relevance, readability, and search engine visibility.

Capable of conducting technical audits to identify and resolve website issues affecting SEO performance.

Developed and implemented a full-funnel SEO strategy aligned with business goals, focusing on increasing organic visibility, traffic, and conversions for core service pages (House Cleaning, Office Cleaning, Deep Cleaning, Move-In/Out, Airbnb Services).. Optimized on-page SEO elements including meta titles, meta descriptions, headings (H1–H4), image alt attributes, URL structure, and internal links to improve search engine rankings and user experience.. Performed technical SEO audits to identify and resolve site performance issues (crawlability, indexing, site structure, page speed, mobile responsiveness) ensuring the site met SEO best practices.. Built and executed an off-page SEO and link-building strategy, acquiring high-quality backlinks relevant to the home services niche to boost domain authority and referral traffic.

Developed and executed strategic SEO plans to increase organic search visibility and ranking for Decorita.pk’s core services and product categories, including interior design projects, wallpapers, flooring, window blinds, and décor solutions.. Performed extensive keyword research and competitive analysis using SEO tools like Google Search Console, SEMrush/Ahrefs, and to identify high-intent keywords tailored to Pakistan’s interior décor market and optimize content accordingly.

Developed and executed a full-funnel SEO strategy tailored to the removals and logistics industry, significantly improving organic visibility for targeted search terms such as London removals, office relocation services UK, house movers London, and related high-intent keywords.. Conducted in-depth keyword research and competitor analysis using tools like SEMrush/Ahrefs to identify top performing keywords in the UK moving services market, driving improved rankings for transactional and informational search queries.. Optimized on-page SEO across all core service pages, including meta titles, meta descriptions, headings, and image alt texts for key pages such as Full House Moves, Business Logistics, Commercial Moving, Storage Solutions, and Packing Services.. Performed regular technical SEO audits to identify and fix issues such as crawl errors, duplicate content, site speed bottlenecks, URL structure problems, and mobile responsiveness.