Product Marketing Coordinator at Confience | CazVid
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Product Marketing Coordinator
Confience
Guadalajara, Mexico
Negociable
About Confience:Confience is a fast-paced, dynamic software company that builds robust LIMS to streamline your work, ensure your data is accurate, and allow you to focus on your business goals. We deliver automated information management solutions to lab and quality professionals, enabling them to accurately gather, track, analyze, and report data, work efficiently and intuitively, meet their compliance goals, and exceed business objectives.https://www.confience.io/ About Symphony Technology Group (STG)STG is a Silicon Valley-based private equity firm with a long and successful track record of transforming high-potential software and software-enabled services companies into definitive market leaders. The firm brings expertise, flexibility, and resources to build strategic value and unlock the potential of innovative companies. With over $5.0 billion in assets under management, STG's expansive portfolio consists of more than 30 global companies.https://stg.com/ About You:You are a curious, detail-oriented marketing professional who thrives in a fast-moving B2B environment. You enjoy translating complex product capabilities into clear, compelling messaging and are energized by working at the intersection of product, sales, and marketing. You are organized, proactive, and comfortable managing multiple projects simultaneously. Most importantly, you want to build something meaningful and are excited about the opportunity to grow within a product marketing function at a data-driven software company. Job Brief:The Product Marketing Coordinator will support Confience's go-to-market strategy by helping execute positioning, messaging, and sales enablement initiatives across our LIMS and lab analytics portfolio. Reporting to the Product Marketing Manager, this role is ideal for someone early in their career who wants to develop deep expertise in B2B product marketing while working alongside cross-functional teams including Product, Sales, and Customer Success. Responsibilities:Content and Messaging SupportAssist in creating and maintaining sales enablement materials including one-pagers, battle cards, pitch decks, and product sheets.Support the development of website copy, product landing pages, and campaign messaging that reflects our value drivers and differentiators.Help maintain a consistent brand voice across all product marketing assets, aligned with Confience brand guidelines. Go-to-Market ExecutionCoordinate product launch activities including internal communications, release notes, and cross-functional alignment with Product and Sales teams.Assist in building and executing campaign briefs, working closely with demand generation and content teamsTrack and report on GTM performance metrics to help assess the effectiveness of product marketing initiatives. Market and Competitive IntelligenceSupport ongoing competitive research by monitoring competitor positioning, pricing changes, and new product announcements.Help maintain competitor profiles and assist in delivering regular competitive briefings to Sales and leadership.Conduct customer and market research to identify trends, personas, and insights that inform messaging and positioning decisions.Sales EnablementCoordinate the development and distribution of training materials and resources for the Sales and Customer Success teams.Maintain the product marketing content library, ensuring all assets are current, accessible, and aligned with the latest positioning.Support the PMM team in preparing for internal product training sessions and Sales kickoffs. Qualifications:Required1 to 3 years of experience in B2B marketing, product marketing, content marketing, or a related field.Strong written communication skills in English with the ability to translate technical concepts into clear, audience-relevant language.Solid organizational skills with a demonstrated ability to manage multiple projects and deadlines simultaneously.Proficiency with productivity and collaboration tools such as Google Workspace, Microsoft Office, or similar platforms.Ability to work independently in a remote environment with a proactive, self-starter mindset.Genuine interest in B2B SaaS, laboratory technology, or data management software. PreferredExperience supporting go-to-market or product launch activities in a SaaS or software company.Familiarity with CRM platforms (such as Salesforce) and marketing automation tools.Exposure to competitive intelligence frameworks or market research methodologies.Experience working with cross-functional teams across Sales, Product, and Customer Success. LanguageBusiness fluency in English required.TravelThis role requires occasional travel for team meetings, industry events, or company offsites as needed. Disclaimer: Nothing in this job description restricts the company's right to change, assign or reassign duties and responsibilities at any time or for any reason. This job description does not create an employment contract, implied or otherwise, other than an "at will" relationship.Confience is an Equal Opportunity Employer and does not discriminate based on race, religion, color, creed, age, national origin, sex, sexual preference, or disability.