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Media Project Manager
Accenture
Sacramento,California,United States
$100.000 / año
**The Role:** - Drive digital media marketing campaign strategy across various channels like paid media, partnerships, affiliate marketing, email marketing, and SEO. - Analyze the performance of current digital campaigns, optimizing and scaling them for greater ROAS (Return on Ad Spend). - Develop strategies for testing new digital channels and recommend their integration into the overall media mix. - Collaborate with the Media team to forecast marketing spend and projections, aligning with client goals ranging from customer acquisition to brand awareness. - Conduct cross-channel analysis for reporting purposes and manage budgets across channels. - Own client budgets and media plans, ensuring project timelines and deliverables are met. **Requirements:** - At least 2 years of relevant experience in digital media/marketing. - Minimum 1 year of project management experience. **Bonus:** - Familiarity with KPIs and paid media metrics. - Critical thinking skills, problem-solving ability, curiosity, motivation, and attention to detail. - Technical proficiency with platforms like Google, Meta, Microsoft Ads, Programmatic DSPs, TikTok, SnapChat for reporting and optimization. - Experience with project management platforms/tools.