**Primary Responsibilities:** - Manage media operations and promotional initiatives for the company's real estate consultancy business, devising and implementing communication strategies to elevate exposure and reputation. - Collaborate with management and marketing teams to formulate media promotion strategies and plans for the real estate consultancy services. - Create, edit, and review media content pertaining to the real estate consultancy business, encompassing website content, blog articles, social media posts, etc. - Oversee social media accounts for the real estate consultancy business, curating relevant content, engaging with the audience, and augmenting brand exposure and user engagement. - Develop and execute online and offline advertising campaigns, including crafting ad copies, selecting advertising channels, and managing advertising budgets. - Organize and participate in public relations activities for the real estate consultancy services, such as press conferences, industry exhibitions, etc., while establishing connections with media and potential clients. - Monitor and analyze the efficacy of media operations activities, adjusting and optimizing strategies based on data insights to enhance business performance. **Essential Duties:** - Devise and execute communication strategies to elevate the company's real estate consultancy services. - Collaborate with management and marketing teams to formulate media promotion strategies. - Write, edit, and review media content related to the real estate consultancy business. - Manage social media accounts, publishing relevant content and engaging with the audience. - Develop and execute online and offline advertising campaigns. - Organize and participate in public relations activities, establishing connections with media and potential clients. - Monitor and analyze the effectiveness of media operations activities, optimizing strategies based on data insights.