Key responsibilities include: Managua, Nicaragua •Conducting market research to analyze consumer behavior, brand positioning, and competitor performance. •Tracking and interpreting data on brand performance metrics (e.g., awareness, loyalty, and perception). •Collaborating with marketing teams to develop and implement campaigns that strengthen brand identity. •Presenting reports and recommendations to stakeholders on how to enhance brand effectiveness. •Monitoring industry trends and adjusting branding strategies to remain competitive. Skills and qualifications: •Strong analytical skills with expertise in data analysis and reporting tools. •Experience in market research and brand management. •Excellent communication skills for presenting findings to key stakeholders. •Ability to work cross-functionally with marketing, sales, and product teams. Required Qualifications •Bachelor's Degree in Marketing •At least 1-3+ years in Consumer Goods, FMCG •Computer Proficiency (High level of MS Office) •100% English is a MUST •Bachelor's Degree (willing to take Master’s Degree)