Versatile specialist with over 30 years in marketing, project management, sales, and creative branding. Adept at leading initiatives, building client relationships, and delivering impactful results across diverse industries.
Proven ability to lead and coordinate complex projects across multiple industries, ensuring timely and efficient delivery.
Extensive experience developing and executing marketing plans that drive sales growth and brand recognition.
Skilled in creating compelling brand messages, managing creative workflows, and enhancing visual communication.
Exceptional ability to negotiate deals, build relationships, and communicate effectively with diverse stakeholders.
Highly organized with strong analytical skills, adept at managing multiple priorities and solving complex problems.
MV Designs
Outsourcing Solutions, Inc.
Marketing Sales and Public Relations Manager for Xacct.biz (Accounting and Payroll services via Internet). Responsible for sales performance and strategic brand planning and placing. Liaison with PRIDCO’s Marketing Department handling incentives.
Fideicomiso de Conservación de Puerto Rico
Project management. data analysis. production overview.
Populicom
Provided expertise analysis of complex production projects, including quotations, workflow distribution and media coordination.
Arteria Publicidad
Organize and distribute creative workflow. quotations. art coordination with major media and billing (Xacct Business software) for clients: Liceo de Arte y Tecnología, Popeye’s, Infinity Laser Center.
JMD Communications Inc.
Organize and distribute creative workflow. art coordination with major media and billing for clients: Humana Healthcare, Money Express, Pfizer, Fembi Mortgage and Benitez Auto.
Caribbean Forms Manufacturer, Inc.
Responsible for sales performance based on new business and maintenance of excellence in Customer Service for Coca-Cola, Packers Provisions, Telemundo de Puerto Rico, El Vocero, JMD and Gerber.. Operations Manager - Employee supervision and training, sales, quality control, purchasing and Customer Service.
Foote, Cone and Belding
Printing production for Coors, Quaker and Island Finance
Pizza Management, Inc.
Developed and implemented all marketing strategies.. Creative guidelines, copy writing, translations and POP, TV and Radio productions.. Responsible for all media plans, negotiations and purchasing.. Local store marketing strategies and store openings.. Launching of 'Chiqui Combo' and Lunch Menu Offers.
Badillo Saatchi & Saatchi
Started working as Marketing Research Assistant and moved on to Traffic and Print Production Manager for Direct Marketing Division and as an Account Executive for Retail Division.
BA
MBA credits
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