Experienced data analyst specializing in market research and data-driven decision making.
Utilized statistical techniques and tools to interpret complex datasets and generate actionable insights.
Created intuitive dashboards and reports to communicate findings to stakeholders.
Performed data extraction and manipulation using SQL queries for analysis purposes.
Built advanced spreadsheets and models for data analysis and reporting.
Maple Leaf Sports & Entertainment
Directly contributing to the business and revenue growth of the premium suites department on the Toronto Raptors & Maple Leafs sports brands at Scotiabank Arena., Overachieving a seasonal revenue target in the range of $500K., Managing key accounts and client relationships as a first-point sales expert. Clients from industries such as tech, finance, insurance, construction, and medicine. Companies including Dell, Salesforce, Enercare, Scotiabank, IG Wealth, and more., Involved in selling a full menu of premium products including Executive suites, Theatre suites, Loge suites, gondolas, as well as developing unique client-related experience packages., Leveraging technical skills on Excel, Word, PowerPoint, and other internal platforms to ensure efficiency within our department., Lead the development of a new reporting system within my team, leveraging excel and our internal manifest software. This project created a more efficient sales tracking and progress reporting process., Cross functional collaboration with multiple departments within Scotiabank Arena and BMO field to ensure sales targets cross the finish line., Providing support and mentorship to younger sales reps where necessary.
Maple Leaf Sports & Entertainment
Overachieving sales target under the Raptors and Raptors 905 ticketing sales department at Scotiabank Arena., Developing and executing creative programs and packages to drive up revenue and net new business growth., Developing new sales campaigns and strategies from ideation to execution., Tracking sales reports and managing sales pipeline using CRM platforms and tools., Generating new leads and finding new business opportunities by leveraging multiple sales approaches including cold calling, client visits, hosting, and establishing in-person relationships with prospects.
Marketing
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Worked with multidisciplinary teams to integrate data solutions into business workflows.
F45 Training
Involved in the full sales lifecycle of membership attraction and retention., Managing daily studio performance and working directly with studio owners to achieve and exceed seasonal quotas., Leading members from multiple fitness levels through safe and effective fitness classes and programs and tracking results., Monitoring studio performance with a team of fitness coaches and supervision of in-gym space to guarantee safety of participants., Developed and executed strategies in collaboration with multiple local businesses to bring partnership events to life.
Hamilton Tiger-Cats
Excelled as a professional football player in the Canadian Football League (CFL). Played a pivotal role in the 2019 team which broke the single-game season winning record for the Hamilton Tiger-Cats., Tom Pate award nominee, 2022- representing a player with outstanding sportsmanship who has made significant contributions to his team, community, and association., Played a vital leadership role within the team, making it to 2 National Championship (Grey Cup) appearances in 2019 and 2021.