Karen es una diseñadora gráfica y estratega de contenido con experiencia en desarrollo y supervisión de campañas digitales, optimización de flujos de trabajo y fortalecimiento de marca a través de contenidos visuales impactantes.
Diseña y ejecuta estrategias de contenido para aumentar el engagement y fortalecer la marca.
Crea contenidos visuales coherentes y de alta calidad para plataformas digitales y campañas.
Coordina y supervisa proyectos de diseño y contenido para cumplir con los objetivos establecidos.
Desarrolla conceptos visuales efectivos que mejoran la percepción y reconocimiento de marca.
Eliana Herrera
Analysis and execution of content strategies to generate engagement and brand positioning.. Control of photographic quality and supervision of visual coherence across all digital media.. Leading and administering the design team, supervising visual quality and project delivery times.. Campaign execution and ad design for marketing content.. Directing the brand's visual narrative.. Application of user-centered design methodology aimed at conversion and improving user experience.. Development of integral visual identity for diverse clients, delivering consistent brand systems across multiple touchpoints.. Design of comprehensive projects spanning from logos and corporate stationery to websites and digital assets.. Visual strategy for various social networks, ensuring brand consistency across all channels.
Diversum
Freelance Graphic Designer
IEST Design Studio
Production of graphics for digital channels, ensuring compliance with brand identity guidelines.. Organization and optimization of digital material for efficient workflow.
Bachelor's Degree in Graphic Design
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