Business Administrator and Economist with experience supporting international market expansion, digitalization, and supply chain operations.
Utilized Power BI, Excel, and RStudio to analyze performance reports, KPIs, and develop automated data models.
Managed digital shelf, retail media campaigns, and contributed to brand digitization and market entry strategies.
Supported inventory planning, shipment tracking, and regional sales forecasting to optimize product availability.
Designed digital communication campaigns, focusing on consumer engagement and competitive intelligence.
Tecnoquímicas S.A.
Supported the internationalization plan of the OTC portfolio, analyzing market entry opportunities and aligning strategies with brand positioning., Contributed to Ibuflash's digitalization, coordinating cross-functional efforts with marketing, logistics, and supply to increase visibility...
Bachelor’s degree in economics and international business
Bachelor of Business Administration
Studies in Hospitality and Tourism
Language Exchange Program
Proficient in SAP/SAP B1, Microsoft Dynamics 365, and Excel for data management and operational processes.