Esteban - UX & DIGITAL CONTENT

Experiencia demostrada en Figma.

Experiencia demostrada en Adobe Illustrator.

Experiencia demostrada en After Effects.

Experiencia demostrada en Meta Ads Manager.

Experiencia demostrada en CapCut.

Web prototyping in Figma and site development in HubSpot. Information architecture and content hierarchy definition for B2B environments. Interaction metrics analysis to optimize user experience

Information flow management across units: registration, update and case traceability. Personalized user attention based on specific needs (vulnerable populations). Protection questionnaires and sensitive data management with ethical criteria

UX writing and email copy focused on conversion for digital campaigns. B2B and BTL communication flow conceptualization. Direct client presentations and feedback management

Audience definition and monthly strategies oriented toward the target user. Content behavior and metrics analysis to optimize impact. Calendar coordination across multiple accounts and stakeholders

Client coordination: follow-ups, validations and feedback management. Bilingual translation and copywriting; key visual and product catalog review