Elisa - Marketing & Communications Specialist at British Council

Madrid, Cundinamarca, Colombiaen

Led regional SEO and SEM strategies to enhance visibility and lead generation across multiple markets.

Optimized website structures and user journeys, resulting in improved user engagement and conversion rates.

Published on CazVid

Summary

Elisa is a seasoned marketing and communications officer with over 15 years of experience in digital strategy, content localization, and customer engagement across Latin America. Skilled in SEO, SEM, and multi-channel campaigns, she drives brand visibility and audience growth.

Key Achievements

Developed localized multi-channel digital content, increasing audience engagement and brand consistency.
Executed integrated communication strategies that aligned with brand objectives and audience segmentation.

Skills

Digital Marketing StrategyExpert

Designs and implements comprehensive digital marketing campaigns to boost brand visibility and engagement.

SEO & SEMAdvanced

Specialized in optimizing websites and managing paid advertising to improve search rankings and ROI.

Content Creation & LocalizationAdvanced

Develops and localizes digital content tailored to diverse audiences across multiple channels.

Customer EngagementIntermediate

Utilizes messaging platforms like WhatsApp to enhance customer interaction and satisfaction.

Languages

Spanish

Experience

AMERICAS ENGLISH MARKETING OFFICER

British Council

May 2022 - March 2025

Led regional SEO and SEM initiatives across multiple markets to support visibility, lead generation, and sustained user engagement., Optimized website structure, content, and user journeys to improve performance, usability, and conversion readiness., Managed CRM workflows to track leads, monitor KPIs, and support data-driven optimization of ongoing campaigns., Developed customer-focused content for WhatsApp bots and automated messaging to improve communication, onboarding, and response efficiency., Collaborated remotely with multicultural teams across several countries to align marketing execution with business and customer needs.

MARKETING & COMMUNICATION OFFICER

British Council in Venezuela

July 2015 - May 2022

Developed and localized multi-channel digital content for organic and paid social media, aligned with brand positioning and audience segmentation., Executed integrated communication strategies across diverse thematic areas, ensuring message consistency and relevance across channels., Led awareness and positioning campaigns designed to strengthen brand visibility and cultural relevance in local markets., Contributed to SEO and SEM optimization initiatives, improving landing page structure, visibility, and traffic quality., Strengthened community engagement through audience-driven digital storytelling and ongoing content performance analysis., Led strategic communications planning, ensuring consistent messaging across publications, press materials, and digital channels., Managed end-to-end editorial processes for high-volume content production, including articles, opinion pieces, and public-facing communications., Directed website content structure and social media messaging strategies to strengthen visibility, coherence, and audience reach.