Demonstrated experience with User-Centered Design (UCD).
Demonstrated experience with SaaS UX.
Demonstrated experience with Conversion Optimization.
Demonstrated experience with Design Systems.
INTUIT
Owned UX and UI across SaaS web and mobile products, iterating continuously based on behavioral insights and live usage data., Designed and delivered a crypto remediation experience in TurboTax, launching a new investor-focused feature that generated a $3.4M increase in revenue., Redesigned state tax filing flows in close partnership with cross-functional teams, reducing abandonment by 11% across all state filing customers., Created guided experiences for high-risk users, lowering e-file rejection rates by 3% across customer cohorts., Worked directly with engineers to streamline design-to-development workflows, reducing friction and improving delivery speed., Applied and extended design systems to improve consistency, scalability, and velocity across multiple product surfaces., Contributed to the award-winning redesign of Mint, creating user-centered interfaces grounded in extensive research., Built high-fidelity prototypes using Figma and Lovable.dev to rapidly test, iterate, and communicate design concepts., Integrated AI-powered design tools such as Uizard to automate UI generation, reducing wireframing time by 50% and accelerating iteration cycles., Operated as the sole designer within fast-paced, cross-functional teams, balancing strategy, execution, and stakeholder alignment.
AMCO
Designed responsive web and mobile experiences with a strong focus on accessibility, supporting products used by over 500,000 users., Delivered accessible e-commerce interfaces that increased user engagement by 24%., Implemented a design system across three enterprise applications, reducing design delivery time by up to 40%., Partnered closely with product managers, engineers, and stakeholders from concept through implementation, aligning on product flow, technical constraints, and research goals.
B.A.
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Demonstrated experience with Accessibility.