We are seeking a Digital Marketing Executive to join our team in Chennai, Tamil Nadu. This full-time position is integral to our marketing strategy and will involve a variety of tasks revolving around digital marketing campaigns. The ideal candidate will have a strong foundation in marketing principles and a passion for driving results in the digital space.Key ResponsibilitiesManage and execute Meta Ads and Google Ads campaigns to drive traffic and conversions.Create engaging content tailored to our target audience that resonates across multiple platforms.Conduct video shooting and editing to enhance the visual appeal of our marketing efforts.Implement SEO strategies to improve organic reach and visibility on search engines.Analyze performance metrics and adjust strategies based on data-driven insights.Collaborate with team members to develop integrated marketing strategies.Stay updated with industry trends and competitor analysis to ensure a competitive edge.Required and preferred qualificationsBachelor's degree in Marketing or a related field.Proficiency in video shooting and editing techniques.Experience in Meta Ads and Google Ads management.Strong content creation skills with the ability to engage target audiences.Knowledge of SEO strategies and best practices.1-3 years of experience in digital marketing.This role will foster collaborations with various team members, ensuring a cohesive marketing approach. You will report to the Marketing Manager, and your efforts will directly contribute to the company's overall marketing effectiveness.In this role, you will have the opportunity to work with common tools used in the digital marketing field, interact with creative teams, and be part of cross-functional projects aimed at enhancing our marketing campaigns. Your success will be measured by engagement rates, conversion metrics, and overall campaign performance.