We are seeking a skilled PPC and Digital Advertising Specialist to join our dynamic team in Jaipur, Rajasthan, India. In this full-time role, you will play a crucial part in driving our online advertising strategy and maximizing our digital presence. As part of a growing company, your contributions will directly impact our marketing effectiveness and business growth. Key Responsibilities Manage and optimize PPC campaigns across platforms such as Google Ads and Microsoft Ads to achieve high ROI. Conduct A/B testing on ad copies and landing pages to identify the most effective strategies for conversion. Perform competitive analysis and market research to ensure competitiveness in the digital advertising landscape. Monitor and analyze campaign performance metrics, preparing reports to explain results and guide strategy adjustments. Collaborate with the content and design teams to develop engaging ad creatives that resonate with target audiences. Stay updated with the latest trends in digital advertising and algorithms to maintain campaign performance. Manage the allocated advertising budget efficiently to maximize reach and engagement. Required and preferred qualifications Bachelor's Degree in Marketing, Business, or a related field. Proven experience in PPC management and digital advertising, preferably with 2-3 years in a similar role. Expertise in Google Ads, Microsoft Ads, and other relevant PPC tools. Strong analytical skills with a focus on data-driven decision-making. Certification in Google Ads or other relevant digital marketing certifications is preferred. Familiarity with A/B testing frameworks and competitive analysis methodologies. Our team is structured for collaboration, with cross-functional roles that bridge marketing and technical expertise. Reporting will be directly to the Head of Digital Marketing, who fosters an environment of innovation and support. You will work closely with designers, copywriters, and analysts, ensuring that all digital strategies align with broader company objectives. Join our highly motivated team where you will find growth opportunities and a vibrant company culture. We prioritize modern workplace benefits and commit to ongoing professional development, providing resources and training to enhance your skills in a rapidly evolving landscape.