We are seeking a passionate and strategic Social Media Manager to join our dynamic team at HFE in Anhui, China. As a key player in our marketing department, you will be instrumental in shaping the online presence of our company. This full-time position offers a modern work environment where creativity and innovation are encouraged, providing you the opportunity to have a significant impact on our brand's engagement and growth across various social media platforms. Key Responsibilities Develop and implement a cohesive social media strategy to enhance our brand visibility and engagement. Create, curate, and manage published content (images, video, written) across all social media channels. Monitor, analyze, and report on social media performance metrics to assess the effectiveness of campaigns. Engage with audiences through comment management and direct messaging to foster community building. Collaborate with marketing, sales, and product teams to align social media initiatives with business goals. Stay updated on the latest trends and best practices in social media, adjusting strategies accordingly. Organize and oversee social media advertising campaigns, utilizing targeted ads to reach desired demographics. Required and preferred qualifications Bachelor's Degree in Marketing, Communications, or a related field. Proven experience in social media management or marketing, preferably 3-5 years. Strong communication skills, with the ability to create compelling content tailored to different platforms. Proficiency in social media management tools and analytics software, such as Hootsuite, Buffer, and Google Analytics. Knowledge of SEO, PPC, and digital marketing strategies is a plus. In our team, you will find a collaborative environment that values creativity and initiative. Reporting directly to the Marketing Director, you will work closely with designers, content creators, and other marketing professionals to drive results. We encourage cross-functional collaboration and believe that teamwork leads to success. Our company promotes a culture of professional development and growth opportunities, supporting employees in their career ambitions. Enjoy a modern workplace with flexible work hours, a commitment to work-life balance, and innovative benefits tailored to enhance your experience and well-being.