We are seeking a dynamic and creative Social Media Manager to join our team in Ludhiana, Punjab, India. In this full-time role, you will be pivotal in shaping our online presence and engaging with our audience across various platforms. As part of a growing company, you'll enjoy a collaborative work environment where your ideas can truly make an impact.Key ResponsibilitiesDevelop, implement, and manage our social media strategy to increase brand awareness and engagement.Create and curate engaging content that resonates with our target audience across multiple platforms such as Facebook, Twitter, Instagram, and LinkedIn.Monitor social media trends and adapt strategies accordingly to drive innovative campaigns.Analyze and report on key performance metrics to measure the effectiveness of social media strategies and make data-driven recommendations.Collaborate with other departments, including marketing and design, to align social media with overall company goals.Engage with customers and handle inquiries or feedback promptly and professionally to foster a positive community.Stay updated with the latest industry trends and best practices to ensure our social media presence remains competitive and relevant.Required and Preferred QualificationsBachelor's Degree in Marketing or a related field.Proven experience in social media management or content creation.Strong understanding of social media platforms and tools.Proficiency in graphic design software such as Canva or Adobe Creative Suite is a plus.Excellent written and verbal communication skills.Ability to analyze social media performance metrics and adapt strategies accordingly.Minimum of 2 years of experience in a similar role is preferred.Our team is passionate about fostering a supportive company culture that promotes innovation and growth. We offer modern workplace benefits, including flexibility in working hours and opportunities for professional development. As part of this role, you will have the opportunity to broaden your skills and advance your career in the fast-paced world of social media marketing.The technical environment includes collaborative tools such as Hootsuite and Buffer for social media management, with a team structure that encourages creative input and cross-functional projects. You will report directly to the Marketing Director and work closely with content creators and designers to optimize our brand's social media presence.