We are seeking a Digital Marketing Specialist to drive our online marketing strategies, including SEO, SEM, and social media advertising campaigns. Responsibilities include optimizing search rankings, managing PPC campaigns, analyzing traffic and conversion metrics via Google Analytics, and implementing new digital marketing initiatives to increase brand awareness and lead generation. The ideal candidate has 2+ years of digital marketing experience, strong analytical skills, a data-driven mindset, and excellent communication abilities. Proficiency in SEM tools, content management systems, and social media platforms is required.