Join Our Team as a Digital Marketing SpecialistAre you passionate about harnessing the power of digital marketing to elevate brand presence and drive engagement? In a vibrant and growing company based in Medellín, Antioquia, Colombia, we are seeking a Digital Marketing Specialist to join our full-time team. As a key player in our marketing department within a supportive work environment, you will make a significant impact on our business growth and customer reach. Your responsibilities will encompass a diverse range of tasks, which include:Developing and implementing SEO and SEM strategies to enhance online visibility.Creating compelling content across various platforms, including blogs, social media, and email campaigns.Analyzing key performance metrics and providing insights to optimize marketing efforts.Managing PPC campaigns to ensure an effective return on investment.Collaborating with the design team to produce visually appealing graphic content.Engaging with our audience on social media to foster community and brand loyalty.Executing branding initiatives that resonate with our target market.In addition to daily responsibilities, you will be involved in exciting projects that aim to innovate our marketing approach. Regular interactions with cross-functional teams, including sales and product development, will allow you to contribute to the overall strategic direction of the company. Success in this role will be measured by your ability to increase website traffic, boost conversion rates, and drive overall brand engagement. To thrive in this role, you should possess the following qualifications:Bachelor's Degree in Business Administration or a related field.Proficiency in SEO, SEM, content marketing, social media management, and analytics tools.Experience with PPC advertising and email marketing campaigns.Strong copywriting skills complemented by a basic understanding of graphic design principles.A minimum of 2-4 years of digital marketing experience is preferred.In this position, you will benefit from ample growth opportunities, as we prioritize professional development and encourage team members to continuously improve their skills. Our company culture fosters collaboration and creativity, promoting a modern work environment that values work-life balance. We offer competitive compensation packages along with additional benefits designed to support your professional and personal growth. Our digital marketing team utilizes a range of common tools in the field, striving for excellence in all initiatives. You will be part of a supportive structure that empowers each team member while ensuring clear reporting relationships and encouraging cross-functional collaborations. Take the next step in your career and become an integral part of our dynamic digital marketing team!